"Under no circumstances will I ever purchase anything offered to me as the result of an unsolicited e-mail message. Nor will I forward chainletters, petitions, mass mailings, or virus warnings to large numbers of others. This is my contribution to the survival of the online community."
Devised by Roger Ebert at the Conference on World Affairs at the University of Colorado, this pledge is the simplest method each of us can employ to begin to turn the tide of junk e-mail. He announced this pledge in his column in Yahoo! Internet Life's December 1996 issue.
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